I'm a Senior Product Designer with 10+ years of experience, including 4+ years designing enterprise platforms at Mercedes-Benz scale; systems used by 170,000+ employees across global teams.
I turn fragmented, overly complex tools into products people can actually use; through research, clear systems thinking, and information architecture that still works as things get complicated.

My PhD (Istanbul Technical University, 2025) is where my research habits come from. I use that same evidence-based approach to turn unclear, high-stakes problems into product decisions I can defend to both engineers and executives.

I believe good design doesn't hide complexity, it makes the logic underneath it visible enough to trust.
I'm the designer people bring in when a system's gotten too tangled to explain simply. I think structure is a form of respect and trust comes from visible logic. I'm drawn to messy, high-stakes problems, and I hold my ground when the right answer isn't the popular one.