I'm a Senior Product Designer with 10+ years of experience, including 4+ years designing enterprise platforms at Mercedes-Benz scale; systems used by 170000+ employees across global teams. I turn fragmented, high-complexity tools into products people can actually navigate, through systems thinking, research-led design, and information architecture that holds up under real complexity.

My PhD (Istanbul Technical University, 2025) is where the research discipline comes from. I use the same evidence-based approach to turn ambiguous, high-stakes problems into product decisions I can defend to engineers and executives.

I use AI daily for research synthesis, content iteration, and prototyping with a research-grounded view of how it's changing UX practice.