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Senior
Product Designer & PhD.

Turning fragmented tools into products people can actually navigate.
10+ years · Enterprise platforms at Mercedes-Benz · PhD in smart-product UX
  • linkedin
  • researchgate

ABOUT ME

I'm a Senior Product Designer with over 10 years of design experience, including 4+ years focused on complex enterprise platforms at Mercedes-Benz scale. My work turns fragmented tools into systems people can actually navigate, through systems thinking, research-led design, and information architecture that holds up under real complexity.

I work with AI daily for research synthesis, content iteration, and prototyping. My PhD examined how people perceive intelligence in IoT-powered products. I bring hands-on AI workflow fluency and a research-grounded view of how AI changes user experience.

TOOLS

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UX DESIGN

Engineering Targets

Replaced 5+ planning tools with one lifecycle system for MB.OS releases

myProjects

1,673 projects steered: Mercedes-Benz's single source of truth

MB Inside

One search-first org platform for 170,000+ employees

Elite Rides

Contracts, inspection and payment: one mobile flow, zero paper

Smart UX Research

PhD: why smart products feel smart, and why they don't

PRODUCT DESIGN

YKK Denim Accessories

22 concepts, 80% tooled, adopted into YKK's global catalogue

APXPress Denim Accessories

Two years of factory-ready denim trims, trend signal → production data

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