APXPRESS
Collection 2020-2022
APXPress
Denim Trims & Branding
Two years turning seasonal trend signals into factory-ready denim trims: hangtags, labels, buttons, and badges delivered as production data.
BRAND
APXPress
ROLE
Product Designer (Freelance)
TIMELINE
2020 -2022
WHY DID THIS PROJECT EXIST?
APXPress supplies branded trims to major fashion names across the UK, Europe, Turkey, and Asia, with sustainability built into its lines. Over two years I designed cohesive denim accessory collections; hangtags, jacron and woven labels, jeans buttons, snap caps, diecast badges, that a brand could adopt as a full kit, each carrying a consistent story and arriving factory-ready with 2D drawings, 3D models, and finishing specs. I owned the full pipeline: trend research, concept direction, 3D modeling and rendering, color and finishing, and production data.
THREE TREND DIRECTIONS
Each season began with WGSN research, translated into three narrative directions:
01 BACK TO BASICS
Earth-warmed tones, raw textures, quiet luxury; unfinished details that feel intentional.
02 HUMBLE
Pastel calm and mindful simplicity; tone-on-tone, soft on the eye and the earth.
03 POP-UP
Digital brights, bold contrast, playful rebellion; glossy surfaces and graphic branding.
Back to basics
The beauty of stillness
Earth-warmed tones, cosmic shadows, and raw textures softened by light.
Minimal forms meet tactile surfaces, where unfinished details feel intentional and quietly luxurious.
Metallic reflections emerge like hidden moonlight between layers,
bringing depth to simplicity.
Clean trims, subtle textures, and organic contrasts create a contemporary calm,
grounded, refined, and timeless.
Humble
A quiet expression of calm
where softness, balance, and simplicity exist in harmony.
Pastel tones melt into one another, creating a serene atmosphere with effortless ease.
Matte textures and gentle shines reflect light with subtle grace,
while tone-on-tone details and minimal logos keep the look pure and understated.
Fresh yet grounded, each piece is designed with mindful simplicity
soft on the eye, soft on the earth.
Pop-up
A collision of color, contrast, and energy
where bold statements emerge from clean foundations.
Digital brights, blocked tones, and graphic branding create pieces that refuse to fade into the background.
Glossy surfaces, rubber textures, and wiped embossed details add movement and attitude,
while paint splatters and transparent plastics bring an unexpected edge.
Layered over minimal silhouettes, each element feels louder, sharper, and alive
a fresh expression of playful rebellion.
SELECTED WORK
Five trim families across two years; each a working production document, not just a render.
PAPER HANGTAGS .
Pennant and recycled-stock tags with hot-press emboss-and-engrave marks. Handwritten and stitched accents give an authentic, hand-finished feel, while translucent constructions on humble recycled paper add a layered sense of detail.
JACRON LABELS .
Between paper and leather; washable yet considered. Gilded heritage marks, a hand-drawn confetti pattern, and customizable stitched motifs that turn a label into a small message from brand to wearer.
LEATHER LABELS .
Engrave, emboss, hardware, and pattern pushed against each other; from an all-over organic line texture to metal-and-leather constructions where the fixing hole, eyelet, or press-rivet becomes part of the design.
WOVEN & RUBBER LABELS .
Two material studies in how colour and dimension create energy on a small footprint; embossed PU lettering that pops off an engraved tonal ground, and a half-transparent, half-neon TPU rubber label with the logo split in contrast across the two halves.
METAL BUTTONS & SNAP CAPS .
Finish, depth, and colour turning a fastener into a brand signature; from a two-tone brushed-metal snap cap to zamac and press buttons where enamel fills, side-logos, and painted colourways earn attention through finish alone.
ANATOMY OF A PRODUCTION PAGE
Every page is a working production document: a dimensioned 2D technical drawing, a photo-real 3D render, a specified font set, a finishing strategy, and a concise concept statement; so a stakeholder can decide and a factory can begin tooling from the same single sheet.
WHAT HAPPENED?
2
YEARS
Multiple accessory collections shipped for APXPress.
5
TRIM FAMILIES
Hangtags, jacron, leather, woven/rubber, and metal, each production-ready.
1
REPEATABLE SYSTEM
A pipeline that turns a brand cue and a trend signal into a producible, costed, decision-ready family of trims.
WHAT I LEARNED?
Freelance B2B work taught me to productize my own process; the repeatable pipeline from trend signal to factory-ready data was the real deliverable, more than any single trim.
PROCESS DEEP DIVE
The pipeline behind the collection: from trend signal to factory-ready data.
PROCESS
Each collection ran the same pipeline:
WGSN trend research → concept direction (three season narratives) → product development refined against manufacturing constraints → 3D modeling and photoreal rendering to reduce decision uncertainty → material, colour, and finishing exploration (metal coatings, leather emboss, rubber textures, paper treatments) → Illustrator/Photoshop decks and complete production files.
RESEARCH
CONCEPT
DEVELOPMENT
2D DRAWINGS
3D
CONCEPT STATEMENTS
PRODUCTION DATA
